News

DETROIT LAKES, Minnesota (December 11, 2025) SJE Rhombus is excited to announce that Hart, Travers & Associates, Inc. (HTA) is our new manufacturers’ representative agency for Northern Illinois (north of Route 72) and the Indiana counties of Lake and Porter. “Hart Travers’ deep product expertise, long-standing presence in the plumbing market, and customer-first approach align […]

DETROIT LAKES, Minnesota (December 9, 2025) SJE Rhombus is excited to announce that StreamKey is our new manufacturers’ representative agency for Indiana (except Lake and Porter Counties), Kentucky, Ohio, West Virginia, and Western Pennsylvania. “StreamKey’s knowledge of the water and wastewater industry, local market knowledge, and a customer-first mindset is exactly what we look for […]

DETROIT LAKES, Minnesota (July 1, 2025) SJE®, the global industry leader in control systems, proudly celebrates its 50th anniversary – a milestone that reflects five decades of passion, purpose-driven innovation, and trusted partnerships with global customers and communities across the U.S., China, and Mexico. Founded in 1975, SJE has built a reputation for delivering reliable, […]

DETROIT LAKES, Minnesota (May 12, 2025) – SJE is excited to announce that Brian Key has joined the company as Corporate Marketing Manager. Brian will coordinate marketing strategies and initiatives for SJE and both company divisions, Control and Level-Sensing Technologies (CLT) and Engineered Control Solutions (ECS). This includes integrating marketing into all SJE departments, along […]

Detroit Lakes, Minnesota (March 31, 2025) – SJE is pleased to announce that Marieangie Escobar has been promoted from Sales Engineer to Regional Sales Manager, effective March 31, 2025. In this new role, Marieangie will oversee SJE’s southeast sales region, which includes North and South Carolina, Tennessee, Florida, Georgia, and Alabama. She will be responsible […]

DETROIT LAKES, Minnesota (March 18, 2025) – SJE is pleased to announce that Gabe Holden has joined the company as Regional Sales Manager, effective March 17, 2025. In his new role Gabe will oversee SJE’s northeastern sales region, which spans from Illinois to Maine and south to Virginia. He will be responsible for providing sales […]

DETROIT LAKES, Minnesota (March 17, 2025) – SJE is eager to share that Andrew Baines will be joining the company in a new role, Asia Pacific (APAC) Sales Manager as of March 17, 2025. He will support SJE’s Suzhou, China location as well as drive growth in the APAC region. Andrew received his Bachelors Degree […]

DETROIT LAKES, Minnesota (January 16, 2025) – SJE is pleased to announce that Aaron McCulloch has joined the company as Regional Sales Manager, effective January 6, 2025. In his new role, Aaron will oversee SJE’s western sales region, which spans from Colorado to the West Coast and includes Alaska and Hawaii. He will be responsible […]

The Minnesota Chamber of Commerce announced Detroit Lakes’ Dennis White, of SJE, as part of its Leadership Minnesota Class of 2024-25 on December 5, 2024. The 40-person group has been selected as part of the premier program after showing tremendous leadership ability in the Minnesota business community and completed their sessions this month. Minnesota’s economic […]

DETROIT LAKES, Minnesota (December 20, 2024) – SJE is eager to share the Trey Spath has been promoted to Business Development in the water well and agriculture markets as of Friday December 20, 2024. With over 20 years of experience in the water well industry, Trey Spath has cultivated a deep understanding of the field, […]

SJE, a leading provider of control solutions and products for the water industry announced today the acquisition of Revere Control Systems (“Revere”).  Revere is a premier turnkey provider of controls and automation solutions performing a full suite of engineering services for water and industrial applications. Founded in 1980, Revere has grown to become a full-service […]

SJE Rhombus is delighted to announce that Westcan Mechanical Sales is our new manufacturers’ representative agency for Manitoba as well as Kenora, Dryden and Thunder Bay in Ontario, Canada. Since 2003, Westcan Mechanical Sales’ team has been serving the kitchen & bath and plumbing & heating industries throughout much of Canada. They are known for […]

Hurricane Helene caused devastating damage as it traveled up the east coast affecting six states. Since the disaster, SJE has been meeting regularly tocoordinate relief efforts. SJE has been amazed by the generosity of our team, the Detroit Lakes community, and our partners from around the country. As our hearts go out to those affected […]

SJE is eager to share the Jim Felker has been promoted to National Sales Manager – CLT Division as of Monday, September 16, 2024. Jim Felker has built a 25-year career in the water/wastewater industry.  He began in outside sales, specializing in water well supplies for contractors. He assisted in sizing and designing pump systems […]

SJE Rhombus has expanded its Sub-X™ Transmitter product line with the new the Sub-X™ LT Transmitter.  This new transmitter provides an affordable 4-20mA transmitter solution available for several of their most popular control panels. The Sub-X™ LT Transmitter measures the hydrostatic pressure of the water above the sensor and outputs a standard 4-20 mA signal […]